Public Relations has always been focused on relationships, but the new era of Public Relations is focused more on personal, social and emotional relationships. In the new era of Public Relations, apart from traditional media, social media is also taking more and more time in our lives. Organizations have realized how important is to participate in the ongoing conversations and what PR can do for them. In this new era, it is not only the number of press releases got printed but it is more on with social touch to promote sustainable development.As the name suggests, Socilion is in the domain to provide Public Relations, Communications and Engagement services in the new and changed environment of Public Relations. Socilion, a full fledged Communications service delivery division of IDS Technologies, is providing basket of services on Reputation and Goodwill Management of your brand engaging your internal or external stakeholders, communications policies, entity branding, organizing events, formulating policies on Corporate Social Responsibility (CSR) and contingency planning for crisis.